Apple出iPhone SE股價走勢如何? – 2020年4月17日

Apple(NASDAQ:AAPL)一直係好多人關注既股票之一.直到舊年都係我持貨最重既股票,後來$200-$220左右全部賣晒,係賺左最多錢既投資,後來當然錯過左大升浪.

Steve Jobs年代既蘋果係全世界最輝煌既公司.所有人對佢地產品既瘋狂被iPhone推上高峰.冇Steve Jobs就冇智能電話,可以話今日既世界發展Steve Jobs佔左好重要地位.

到Tim Cook接手咁多年,蘋果繼續出好多products,但係一路都睇唔翻以前既innovation.今時今日既iphone除左hardware好左,同Apple product既integration多左,但同時多左bugs,冇咁穩定.咁耐都冇見過好正既新features.

睇product line, Homepod連Top 5都入唔到,大大舊,貴,聲好少少但一定唔算靚,比Google同Amazon拋離十條街.Apple watch正正常常,人有我有之作,出左咁多代都未有驚喜.MacBook加條touch bar唔知有乜好,OS update會死機,個mon竟然比塵吹到入去,價錢繼續天價.到air pod,用千幾蚊好多選擇,唸唔到點解一定要買.再睇Apple TV+,免費都未必有興趣睇.

睇返主菜iPhone,其實如果你用緊6,7或以上都冇好大需要upgrade,唯一原因可能係當iOS唔比upgrade,有app行唔到.當然,apple依家出SE個timing好好,經濟唔好都要用電話,最大買部平D.個price range唔係咁多對手,大陸機又驚冇google play. Samsung A字頭既response同舊款iPhone差唔多,老問題都係OS upgrade好慢或甚至冇,S20又超貴.Pixel貴同埋少左Android既flexibility.所以iPhone SE應該會大賣.

至於成日吹係增長動力既services,大家可以睇下breakdown. App store係最solid,個growth會繼續.iTune已執笠.iCloud, Apple Care應該都會慢慢growth.Apple Music同spotify或者youtube music比,唔見有乜strengths. Apple TV+除非有收購,唔係好難做. Enterprise value 1254B, Services Revenue 今年大約50B, profit margin 63.8%, 即係services淨賺32B左右.短線公司冇乜問題,但係如果market share跌或者對手有好強既機種,services都會受到影響.相反如果services既growth快過iPhone revenue drop(假設market share維持到)咁依家唔算貴.我自己會繼續觀察services走勢再決定會唔會再買.